1. Planning:

• Client Consultation: Define goals and key messages.
• Customer Selection: Choose satisfied homeowners for testimonials.
• Storyboard and Script: Plan the testimonial format and key points.

2. Pre-Production:

• Interview Preparation: Prepare questions and brief homeowners.
• Location Scouting and Scheduling: Choose filming locations and schedule shoots.
• Equipment Setup: Ready all necessary filming equipment.

3. Production:

• Filming: Capture homeowner testimonials and b-roll footage of homes and community.
• Direction: Ensure a relaxed interview environment.

4. Post-Production:

• Editing: Combine footage, enhance visuals and audio.
• Graphics and Review: Add text overlays and present to the client for feedback.

5. Finalization:

• Revisions and Final Edits: Make adjustments and finalize the video.
• Exporting: Provide the final video in required formats.

6. Delivery:

• Handover: Deliver the completed video for marketing use.

Timeline:

• Total Duration: 2-3 weeks.